Updated: 3/18/24
The agave world continues to increase in mainstream popularity. In fact, tequila consumption in the U.S. is up over 40% in the past five years according to IWSR. And as celebrities increasingly seek a foothold in the liquor business, no spirit offers more A-list founders than Mexico’s world-famous tequila.
If you plan on some spending time in Cabo, you just might want to brush up on the latest brand founders, backers, and affiliations just in case you happen to spot one of them around town!
Did we miss one? Drop us a line and help keep this list up-to-date!
| 818 Tequila – Kendall Jenner |  |  |
| Ambhar – Chris Noth |  |  |
| Casa Del Sol – Eva Longoria |  |  |
| Casa Mexico – Oscar de la Hoya and Mario Lopez |  |  |
| Casamigos Tequila – George Clooney and Rande Gerber |  |  |
| Casa Noble – Carlos Santana |  |  |
| Cincoro Tequila – Michael Jordon |  |  |
| Código 1530 – George Strait |  |  |
| DeLeón Tequila – Sean ‘Diddy’ Combs |  |  |
| Don Ramon – Pierce Brosnan |  |  |
| Dos Hombres Mezcal – Aaron Paul and Bryan Cranston |  |  |
| E-40 – E. Cuarenta |  |  |
| Flecha Azul – Mark Wahlberg |  |  |
| JAJA Tequila – The Chainsmokers |  |  |
| Juan Lobo – Jon Wolfe |  |  |
| Lobos 1707 – LeBron James |  |  |
| Margaritaville Tequila – Jimmy Buffett |  |  |
| Próspero – Rita Ora |  |  |
| Sauza 901 – Justin Timberlake |  |  |
| Santo Tequila – Guy Fieri and Sammy Hagar |  |  |
| Teremana – Dwayne “The Rock” Johnson |  |  |
| Thunderstruck – AC/DC |  |  |
| Villa One – Nick Jonas and John Varvatos |  |  |
| Wild Shot Mezcal – Toby Keith |  |  |
| Yola Mezcal – Lykke Li |  |  |